The operating layer behind the meetings
Account models, verified data, ownership rules, calling and feedback. Connected well enough that a conversation can change the next campaign.
The systems Atlas needs to operate its pipeline channel are included in the $4,000, eight-meeting engagement. Building custom systems inside your own sales stack is a separate scope. We agree on the problem, deliverables and price before that work begins.
Split a broad market into account segments, buyer responsibilities and a testable angle. Prioritize accounts on fit and an observable reason to talk. Apply customer, opportunity and rep-ownership exclusions before activation.
Output: A scored account lane with clear boundaries
Clay, Sales Navigator, SimilarWeb, account research
Run contacts through multiple providers to fill the gaps. Check responsibilities, verify contact data, score phone quality and deduplicate the working set. Carry source and confidence into the outreach decision.
Output: A verified, prioritized contact set
ZoomInfo, Apollo, LeadMagic, verification tools
Start with the phone, where questions and objections return immediately. Use email and LinkedIn for context and follow-up. Keep ownership rules, do-not-contact handling and calendar handoff connected to the motion.
Output: Qualified conversations with meeting context
Orum, Nooks, Outreach, HubSpot, Salesforce
Review calls and meeting outcomes together. A repeated objection or the wrong buyer responsibility should change the list, scoring or script. Use Codex and Claude for research, analysis and repetitive workflow tasks where they help.
Output: A documented decision about what to change next
Call notes, reporting, Codex, Claude, Make
Built and operated
These examples come from Ishrak’s existing engagement record. They describe work done inside operating sales motions.
Led platform evaluation, setup, integration and SDR-team training for an enterprise IT automation business. Adoption and the handoff were part of the implementation.
Enterprise IT engagementBuilt an eight-step process that turned out-of-office replies into secondary contacts and timed follow-ups, supporting a newly built outbound function.
Outbound infrastructure workRebuilt a climate-software target model after finding that consulting firms writing proposals could be better buyers than the original municipal contacts.
Climate software engagementThe stack comes with me
Data, dialing, sequencing, CRM and analysis support the motion. Tools are selected for the scope, not sold as another software subscription.
Build and prioritize a reachable market. Segment by fit, relevant signals and the responsibilities behind the job titles.
Clay · LinkedIn Sales Navigator · SimilarWeb · Apollo · ZoomInfo · RB2BSource and score direct dials. Call first, with email sequencing and LinkedIn to carry the follow-up.
Orum · Nooks · Outreach · Instantly · Smartlead · HeyReachCheck ownership, enforce suppression, route meetings and carry useful context into the CRM.
Salesforce · HubSpot · Pipedrive · verification and routing workflowsReview calls, capture objections and compare meeting outcomes. Use automation to support research, reporting and repetitive work.
Recorded calls · meeting reports · Codex · Claude · MakeAccount scoring, data sourcing, enrichment, phone verification, outreach infrastructure, suppression, campaign routing and the feedback loop needed to deliver the agreed meetings.
See the engagementCustom CRM workflows, signal systems, internal research automation or GTM applications require their own discovery and agreed scope. They are not bundled into the meeting fee.
Scope a GTM systems buildYour next pipeline channel
Bring the accounts you want worked, or the ones you want left alone. We’ll define the buyer, the boundaries and the next step together.
$500 one-time trial. Then $4,000 upfront for 8 qualified held meetings.